How Alix Started
When my best friend lost her mother, I did what Minnesotans do: I showed up at her door. While organizing her freezer filled with everyone's casseroles, I spotted a to-do list and promised, "I've got this for you."
Little did I know, that simple list would consume 900 hours and over 18 months to complete. I navigated unresponsive lawyers, unhelpful banks, and countless administrative hurdles, doing everything I could to help my friend.
That's why I created Alix. I wanted to bring families the certainty and support they deserve when they need it most, so no one has to piece it together alone like my friend and I did.
Warmly,
Alexandra Mysoor
Cofounder + CEO
A better way forward
An executor will do about 900 hours of work to settle an estate.
Most estates take 9–18 months and hundreds of hours to fully settle—even simple ones.
100+ estate settlement responsibilities
Performed on our clients’ behalf, retaining significantly more value through accuracy and rigor.
An executor will do about 900 hours of work to settle an estate.
Most estates take 9–18 months and hundreds of hours to fully settle—even simple ones.
It’s an honor to be named executor, but it also comes with fiduciary and legal responsibilities most don’t realize they’re taking on until they’re deep in it.
Families face a fragmented system of lawyers, accountants, and endless questions.
100+ estate settlement responsibilities
Performed on our clients’ behalf, retaining significantly more value through accuracy and rigor.
Our complete estate settlement service respects the executor's role while removing the burden.
We take care of hundreds of complex responsibilities and decisions for a streamlined experience that honors your loved one's legacy.
Helping families honor their loved ones’ legacies
“My specialist has been compassionate, diligent to settle the estate, and provided guidance when I needed it.”
D. Sullivan
“It’s been an invaluable service and I would go with it again. The people have been professional, helpful, and kind.”
M. Foster
The people behind Alix
Our leadership team combines deep experience across financial services, wealth management, and estate law, sharing a mission to transform estate settlement with professional excellence and compassion. We've built Alix with the attention to detail we'd want for our own loved ones.
Alexandra Mysoor
Cofounder + CEO
Alexandra Mysoor
Cofounder + CEO
For over 20 years, Alexandra has been a trailblazer in business innovation. She’s launched and scaled more than a half-dozen successful, multi-channel consumer brands. Now, as CEO of Alix, she oversees rapid growth while ensuring that each Alix family receives the world-class care they deserve.
Alexandra is a graduate of the University of California, Berkeley. Since 2021, she has served on the Board of Directors for Security National Financial Corporation (SNFCA). Alexandra is also a passionate Kathak dancer and a superfan of her son’s film productions.
Hugh Tamassia
Cofounder + COO
Hugh Tamassia
Cofounder + COO
Prior to co-founding Alix, Hugh held senior technology roles at JPMorgan Chase & Co., American International Group, and Acorns, where he led Product & Engineering through a period of exponential growth. He leverages his extensive background in tech and finance to help Alix scale the world’s first empathetic, automated wealth-transfer solution.
Hugh earned a BS in Computer Science from the University of Delaware and an MBA from its Lerner College of Business and Economics. When he’s not thinking about how to better serve Alix’s families, Hugh enjoys CrossFit and rock climbing.
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