For over 20 years, Alexandra has been a trailblazer in business innovation. She’s launched and scaled more than a half-dozen successful, multi-channel consumer brands. Now, as CEO of Alix, she oversees rapid growth while ensuring that each Alix family receives the world-class care they deserve.
Alexandra is a graduate of the University of California, Berkeley. Since 2021, she has served on the Board of Directors for Security National Financial Corporation (SNFCA). Alexandra is also a passionate Kathak dancer and a superfan of her son’s film productions.